Brand Context: Supercharge The AI

As soon as you create your account you will get asked to add the brand context of your business. All you need to do is add your website URL and the AI will do the rest!

What is the Brand Context Tool?

Now, alongside your basic brand data, you can fine-tune the AI’s behavior using the new Instructions box within your Brand Context.

This section gives you more creative control by letting you:


  • Avoid certain words (e.g., Never use “transform”).

  • Define your tone of voice (e.g., Energetic, casual, modern).

  • Tailor messaging to your ideal audience (e.g., Speak to Gen Z creators).

  • Exclude unwanted elements (e.g., No emojis, no hashtags).

Or, if you prefer to keep it simple, just tap “Generate for Me”—and we will auto-suggest brand-aligned instructions for you.

What’s New: AI Instructions

The Brand Context tool automates the process of gathering key information about your brand. By simply providing your website URL, the tool automatically extracts your brand's:


  • Description: A summary of your brand, its mission, and its values.
  • Logo: Your brand's official logo image.
  • Base instructions: The primary commands for the AI associated with your brand.

This information is then used to inform our AI, allowing it to generate more effective and targeted campaigns that accurately reflect your brand identity.

How to Use the Brand Context Tool

  1. Scan your website: Navigate to the Brand Context tool, enter your website URL and tap on ''Generate'', the AI will do the rest. Scroll down and tap on save.

  2. Set up custom instructions: Tap now on the ''Instructions'' panel. You can tap on the big ''Generate'' button to have the AI generate for you the custom instructions and then edit on top of that if needed!

  3. Launch your Campaign: Now whenever you are launching a campaign, to the right of the prompt box you'll find an edit button which allows you to directly access the Brand Context so that you can improve your results as you prompt!

Why is Brand Context Important?

Providing your brand context is crucial for maximizing the effectiveness of your AI-powered campaigns. By understanding your brand's identity, our AI can:


  • Generate More Relevant Ad Copy: The AI can create ad copy that accurately reflects your brand voice and messaging.
  • Target the Right Audience: Understanding your brand helps the AI identify and target the most relevant audience segments.
  • Improve Campaign Performance: By aligning campaigns with your brand, the AI can optimize for better results, including increased engagement and conversions.
  • Maintain Brand Consistency: Using your brand logo and colors ensures visual consistency across all your campaigns.

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