How to improve my Lead Ads Quality?
Julia
Last Update 9 bulan yang lalu
You can improve your Lead Ads Quality following this best practices:
- Turn on higher intent for Lead Form Type. You can select between More Volume or Higher Intent depending on the strategy. The second one will give you better quality.
- Ask a short answer that is similar to the auto-filled info (if on More Volume)
Tip: Ask for really necessary information. You can add more questions for more friction, but the quality is not good. Take into account just to add necessary questions.
- Remove Facebook in-stream video placements
- Add a Greeting to your Lead Form
- Adjust your audience targeting. You can select between Interest, Look a Like or Retargeting.
Take advantage of Call to Action. Bet on visual content, use eye-catching buttons.
Conversion Goal: Send to a landing page with lead form
