Which Campaign Goal is Right For Me? (Easy Mode)

When launching a Meta ad campaign, selecting the right goal is crucial to achieving the results you want. Easy Mode supports four key objectives: Traffic, Leads, Messages, and Phone Calls. Each serves a different purpose, so let's break them down to help you choose the best one for your campaign.

• Best for: Businesses that want to generate leads (no website needed).


• How it works: Clicking the ad opens a lead form inside Facebook or Instagram, where users can fill in their name, email, and phone number.
• When to use it:
  • If you need to collect potential customer information for follow-ups.
  • If you're running a service-based business (e.g., real estate, coaching, or consulting).
  • If you're promoting a webinar, freebie, or special offer that requires sign-ups.

📌 Keep in Mind: The easier the form, the more people will complete it. We recommend adding at least one Custom Question to gain insights from your users but no more than three.

• Best for: Businesses that rely on direct interaction with customers.


• How it works: When someone clicks your ad, it opens a chat in Facebook Messenger or Instagram DMs.
• When to use it:
  • If your clients might want to ask questions before making a purchase.
  • If your business depends on personalized service (e.g., travel agencies, personal trainers, or luxury goods).
  • If you close sales through conversations rather than instant purchases.

💡 Pro Tip: Set up automated questions to greet users and provide quick answers when you're not available.

• Best for: Businesses that want potential customers to call directly.


• How it works: Clicking the ad dials your business phone number.
• When to use it:
  • If your business relies on phone consultations or bookings (e.g., law firms, medical services, contractors).
  • If you want instant customer inquiries.
  • If you have a team available to handle calls promptly.

📞 Key Consideration: Only use this if you have a team ready to answer calls—missed calls mean missed opportunities!

• Best for: Businesses that want more people to visit their website.


• How it works: When someone clicks your ad, they’ll be directed to your website or landing page.
• When to use it:
  • If you have a well-optimized website where users can learn more about your offer.
  • If you want to increase visits to a blog, product page, or online store.
  • If your goal is to drive potential customers into your sales funnel.

🚀 Pro Tip: Make sure your website is mobile-friendly and loads quickly to improve client response.

By understanding these four campaign goals, you can create ads that align with your business needs and maximize your results on Meta. Ready to launch your campaign? Head over to Plai and get started! 🚀